The more buzz a movie gets, the more people go to see it. When you see a couple shots in a row that you have preferred to see first in the full feature, that’s the goal of buzz.
An international trailer for writer/director Andrew Dominik‘s hard-boiled crime tale Killing Them Softly is short to the point.
Brad Pitt, who stars as hitman Jackie Cogan, recently discussed how Dominik chose to approach the film:
Well, what Andrew wanted to do with this film was interesting: He wanted to talk about America—and America as a business—but he wanted to hide it within this low-end crime drama. We in America have some grand ideals—and some very strong ideals—but a lot of times, those ideals are used for marketing.
The tough, tight crime thriller also stars Richard Jenkins, James Gandolfini, Ray Liotta, Scoot McNairy, and Ben Mendelsohn.
A deep-dish genre piece, Killing Them Softly opens November 30th, 2012.
Three dumb guys who think they’re smart rob a Mob protected card game, causing the local criminal economy to collapse. Brad Pitt plays the enforcer hired to track them down and restore order. Killing Them Softly also features Richard Jenkins (The Visitor), James Gandolfini (‘The Sopranos’), Ray Liotta (Narc), Scoot McNairy (Monsters), Ben Mendelsohn (Animal Kingdom), and Vincent Curatola (‘The Sopranos’). Max Casella, Trevor Long, Slaine and Sam Shepard also make appearances. Killing Them Softly is written for the screen and directed by Andrew Dominik (The Assassination of Jesse James by the Coward Robert Ford), and is based on the George V. Higgins novel, ‘Cogan’s Trade.’ Brad Pitt, Dede Gardner, Steve Schwartz, Paula Mae Schwartz, and Anthony Katagas produced the film, with Roger Schwartz, Matthew Budman, Will French, and Douglas Saylor Jr. serving as co-producers. Director of photography Greig Fraser, and production and costume designer Patricia Norris led the creative behind-the-camera team. Casting for Killing Them Softly was handled by Francine Maisler, and Brian A. Kates, A.C.E., served as editor. Executive producers are Megan Ellison, Marc Butan, Bill Johnson, Jim Seibel, Bob Weinstein, Harvey Weinstein, Adi Shankar and Spencer Silna.