“While this study is just a snap shot of what opening weekend’s 3D grosses look like, these kinds of trends do reflect that consumers are obviously thrilled by 3D.”The 3D to 2D domestic box office comparison was prepared for the Society by Exhibitor Relations, Inc. Moviegoers are purchasing 3D movie tickets by an almost 2 to 1 margin over 2D tickets. Avatar‘s percentages were even higher, the report estimates, with 80% or $62 million of its first weekend gross ticket sales revenues of $77 million generated from 3D theaters vs. $14 million in 2D theaters. The International 3D Society provides a community along with education and recognition for stereoscopic 3D professionals and is producing the 3D Technology Awards October 5. Society sponsors include Signature Sponsor, XpanD and Founding Sponsor, MasterImage 3D. For more information please visit www.international3dsociety.com.