In an unexpected twist in the world of streaming, Amazon Prime Video and Apple TV+—two of the largest rivals in the video-on-demand (VOD) space—are joining forces. Later this month, U.S. Prime Video subscribers will be able to access Apple TV+ as an add-on service for $9.99 a month. This move opens up Prime Video's impressive lineup of over 100 streaming options, which already includes heavy hitters like Max, Paramount+, and Crunchyroll.
The real benefit here? Convenience. By integrating Apple TV+ directly into Prime Video, users can enjoy hit shows like Ted Lasso, Silo, Severance, and Foundation without needing to download the Apple TV+ app. It's all about streamlining the viewer's experience—no more juggling multiple apps or dealing with separate billing systems. Instead, it's one central hub for everything you love to watch.
It's worth noting that while Apple offers its own third-party video subscriptions through its Apple TV Channels feature, Prime Video hasn't yet been included in that mix. However, this collaboration seems like a natural extension of the relationship between the two companies, especially considering Apple TV+ is already available on Amazon Fire TV devices, and Prime Video apps run smoothly on Apple TV 4K.
This partnership is sure to grab attention, particularly as both services fight for dominance in an increasingly competitive streaming landscape. With Amazon's robust platform and Apple TV+'s exclusive, critically acclaimed content, it could be the perfect match for consumers seeking variety and flexibility.
So, what do you think? Will this new deal change how you stream your favorite shows?
