Introduction: A Tale of Terror in the Heart of Japan
There's something irresistibly eerie about water. It lures us with its beauty, yet beneath its calm surface, it hides mysteries that are often better left undisturbed. Lionsgate's latest horror offering, Bloat, directed by Tokyo-based filmmaker Pablo Absento, dives headfirst into this unsettling duality. Set to release on March 7th, 2025, this indie thriller promises a blend of folklore, psychological terror, and familial drama wrapped in a gripping screen-story format.
With a chilling trailer and poster recently revealed, Bloat explores the consequences of an ancient curse that transforms a family's idyllic Japanese vacation into a descent into terror. Absento's feature directorial debut follows in the footsteps of screen-story horrors like Searching and Unfriended, yet it dares to carve out its own niche with a uniquely folkloric twist.
The Premise: When the Lake Calls, Beware
“You think you're gonna wake up from a nightmare—but it ain't no nightmare, it's real,” declares one of the characters in the spine-tingling trailer. This sets the tone for the film, which centers on a mother (Bojana Novakovic) and father (Ben McKenzie) grappling with an unthinkable horror.
Their vacation in rural Japan takes a dark turn when their young son nearly drowns in a lake, only to emerge… different. As the family struggles to piece together what's happening, they uncover a sinister truth: their son has been possessed by a vengeful demon believed to dwell in the lake's depths.
What follows is a frantic race against time to save their child's soul, with the demon wreaking havoc on their lives and relationships. The stakes are heightened by the film's screen-story format, which unfolds entirely through computer screens. While unconventional for a possession narrative, this approach amplifies the tension by keeping the viewer confined to the same claustrophobic perspective as the characters.

Background & Context: A Blend of Tradition and Innovation
What sets Bloat apart from other possession horrors is its cultural and geographical backdrop. Japanese folklore is rich with tales of water spirits and demons, and Absento skillfully incorporates these elements into the narrative. The lake itself becomes a character—an enigmatic presence that looms over the film, representing the unknown and the uncontrollable forces of nature.
The production team boasts notable names, including Timur Bekmambetov (Searching) and Mariya Zatulovskaya. Their expertise in crafting immersive screen-story films suggests Bloat will not only terrify but also innovate within the genre.
Analysis: Possession, Screens, and the Fragility of Family
At its core, Bloat is more than a horror movie; it's a study of familial bonds under supernatural strain. The screen-story format forces viewers to focus on the characters' emotional unraveling, making every glance, pause, and silence resonate deeply.
Ben McKenzie delivers a grounded performance as a father desperate to protect his son, while Bojana Novakovic embodies the resilience and fear of a mother fighting against forces she cannot comprehend. The dynamic between them is heartbreakingly raw, as they confront not only the demon but also the cracks in their own relationship.
Thematically, Bloat taps into universal fears: the loss of a child, the fragility of trust, and the lingering question of whether we're ever truly safe—even in the embrace of family. These elements elevate the film beyond mere jump scares, imbuing it with emotional weight and philosophical depth.

Personal Impressions
Having seen the trailer, I can't help but be intrigued by Bloat‘s blend of supernatural horror and psychological drama. The decision to tell the story entirely through screens is a bold move that could either heighten the tension or feel limiting, depending on its execution. However, Absento's use of folklore adds a layer of authenticity that grounds the narrative.
The visual imagery—dark waters, flickering screens, and haunting close-ups—suggests a film that is as visually striking as it is narratively compelling. My only concern is whether the screen-story format will do justice to the atmospheric potential of its Japanese setting. Regardless, Bloat appears poised to deliver a uniquely terrifying experience.
What do you think about Bloat's screen-story format? Do you believe this innovative storytelling method enhances the horror genre, or does it risk diluting the impact of such a rich narrative setting?