The first international poster for the upcoming animated film Dr. Seuss’ The Lorax, produced by Illumination Entertainment and directed by Chris Renaud (Despicable Me) and Kyle Balda (animator on A Bug’s Life, Toy Story 2 and Monsters. Inc.), has hit the Web.
Based on a children’s book written by Theodor Seuss Geisel (Dr. Seuss) and published for the first time way back in 1971, Dr. Seuss’ The Lorax tells the story of a 12-year-old and his encounter with a creature called the Lorax. The cast is great and plays to every generation. Danny DeVito as the Lorax and adorable Zac Efron as Ted… But, here’s the really exciting part: Kids get to see the Once-ler’s face; in the book, Dr. Seuss only showed first-gen Lorax-fans his hands and arms.
Ted (Zac Efron), a lad with a big crush on Ashley (Taylor Swift). When she expresses a desire to see a real, live tree, Ted sets out from their heavily industrialised home to seek out the one person who might help him in his mission to track a tree down: The Once-ler (Ed Helms). But what he discovers is a tragic tale of greed over environmental care, as the Once-ler reveals how he chopped down all the trees in an effort to make himself rich via a product call Thneeds. And that’s despite the best efforts of furry tree-loving sprite The Lorax (Danny DeVito)
Dr. Seuss’ The Lorax is set to be released on March 2nd 2012.