Lionsgate has moved Katherine Heigl (Knocked Up, The Ugly Truth) summer comedy One For the Money from its originally scheduled for July 8 release date to June 3.
On the original July release date, “One for the Money” would have been one of three comedies opposite Sony’s Kevin James starred The Zookeeper and Seth Gordon-helmed Horrible Bosses from Warner Bros. Variety notices the switch is counter-programming strategy; 20th Century Fox’s fanboy action X-Men: First Class is the only other picture slated for June 3.
“One for the Money,” an adaptation of the popular crime novel of the same name by Janet Evanovich, which centers on a flat broke woman Stephanie Plum (Heigel) who takes a last-minute job working as bail agent for her cousin’s business, and her biggest client happens to be her high-school “skater.”
Miserable poverty is a generator for learning new skills, but being trained in the school of hard knocks by people like psycho-gladiator Benito Ramirez, definitely isn’t. Nevertheless, if Stephanie can arrest Morelli in a week, she’ll make a huge success. All she has to do is become a pro bounty hunter overnight and keep herself from getting killed before she gets her man – and life’s a peace of cake.
Jason O’Mara, John Leguizamo, and Debbie Reynolds also star, directed by Julie Anne Robinson (The Last Song) from a screenplay by Liz Brixius (Nurse Jackie).
“Money” should have more space in its new date, particulary appealing to a mostly female audience. Although “X-Men” likely will catch the attention of a broad demo, its core funs will be male-driven.
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