“Skyfall will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that,”said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution. “It is fitting that with SKYFALL marking the 50th Anniversary of the James Bond franchise, we celebrate in epic style and what could be more larger-than-life than IMAX joining the festivities,” said Gary Barber and Roger Birnbaum, Co-Chairman and Chief Executive Officers of MGM.
“It is an honor and a privilege to be a part of this legendary franchise, whose iconic characters and electrifying action will only be amplified in the IMAX format,”said Greg Foster, Chairman and President, IMAX Filmed Entertainment.
“We are excited to rejoin forces with our friends at Sony Pictures Entertainment and MGM and so pleased to work with Michael G. Wilson, Barbara Broccoli, and Sam Mendes to bring their vision to IMAX and Bond fans around the world.”The IMAX release of Skyfall will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.