Continuing Stella Artois
’ long-time support of great film, the UK’s number one premium lager brand* has launched the Stella Artois Cannes Cinema Club
, a unique club designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.
Created in celebration of Stella Artois’ official sponsorship of the 65th Cannes Film Festival
, the Cannes Cinema Club is centred on an online hub for film lovers everywhere. Through its Facebook home
, Stella Artois is offering exclusive experiences, including online streaming offers, cinema screenings and, for a lucky few, a trip to the glamorous Cannes Film Festival.
The winners of the Stella Artois Cannes Film Festival competition, held earlier this month, have not only been rewarded with the chance to experience the festival, but they will also have a once in a lifetime opportunity to witness first-hand the magic of great cinema brought to life at the actual Stella Artois Cannes Cinema Club – every evening during the festival Stella Artois will treat guests to a unique immersive theatre experience.
To bring the spirit of Cannes to the UK, Stella Artois has partnered with Picturehouse Cinemas
to host a series of special film screening events across Picturehouse locations nationwide in May. From June, fans will also have access to exclusive film premieres and Q&A events running for the rest of the year.
In addition, Stella Artois has released promotional packs of its Stella Artois and Stella Artois 4% lager, giving fans the chance to stream a film instantly online from a selection of 50 hand-picked titles housed exclusively at online cinema MUBI
. The promotion will be extended online, encouraging Stella Artois customers to share, rate and review films and to join the Stella Artois UK Facebook community, where they can appreciate the beauty of sophisticated cinema with fellow film lovers.
The Cannes Cinema Club will also have a bespoke app for both iPhone and Android handsets, created in partnership with Little White Lies. The app will allow users to find great films at a cinema near them, providing access to reviews of the latest movie releases and enabling them to buy tickets as well as invite their friends to join them.
To find out more and to join the Cannes Cinema Club, visit: www.facebook.com/stellaartoisuk
Cannes 2012 Poster Starring Marilyn Monroe