“With Super 8, J.J. and Steven have created a really fun and engaging movie for all ages,” said Rob Moore, Vice Chairman of Paramount Pictures. “We are excited to finally get it out into the marketplace and using this sneak preview promotion with Twitter to kick start the film’s release, is an unprecedented way to get people into theaters and talking about the movie.” “Twitter is how we hear about new movies and share our tiny reviews before the credits finish rolling,” said Biz Stone, Twitter cofounder. “There are already millions of people talking about SUPER 8 on Twitter and Paramount gets that. Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released.” “Twitter has the incredible capability of spreading buzz in real-time, as well as fostering communal conversations that encapsulate large audiences in a matter of seconds. We believe these elements are key in promoting a movie like SUPER 8 that has such incredible playability and the potential for unlimited positive word of mouth,”said Amy Powell, Paramount’s Executive Vice President, Interactive Marketing Strategies & Film Production. If you haven’t seen Super 8 trailer, check it out now!