Sony will be partnering with Hasbro and
Adam Sandler's Happy Madison to produce and develop an animated film based on the 65-year old kiddie car brand,
Tonka, so the new frontier for brand-recognizable feature films is toy trucks.
The currently untitled Tonka Trucks project will be written by a Saturday Night Live veteran,
Fred Wolf.
Sony Pictures Digital Productions president
Bob Osher explained in this morning's press release:
In its 65 years, Tonka has become more than a toy or a brand – Tonka trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the Tonka experience to life.
The new ‘Things To Be Turned Into Movies' project following the announcements that Sony Pictures is developing motion pictures based on Hasbro's Risk and Candy Land brands.
After all, Tonka has been the bestselling toy truck globally since 1947 and deserve the silver screen treatment.
Stay tuned Tonka chuck and friends!
Sony will be partnering with Hasbro and Adam Sandler's Happy Madison to produce and develop an animated film based on the 65-year old kiddie car brand, Tonka, so the new frontier for brand-recognizable feature films is toy trucks.
The currently untitled Tonka Trucks project will be written by a Saturday Night Live veteran, Fred Wolf.
Sony Pictures Digital Productions president Bob Osher explained in this morning's press release:
I didn’t think people still cared about Tonka…or even Adam Sandler.