In a groundbreaking move, Netflix and IMAX are reportedly in talks to bring Greta Gerwig's highly anticipated ‘Narnia' film to theaters over Thanksgiving 2026. This collaboration marks a significant departure from Netflix's usual release strategy, promising a unique cinematic experience for fans.
Sources confirm that Netflix and IMAX are negotiating to release ‘Narnia' in theaters during Thanksgiving 2026, with a six-week window before it becomes available on Netflix for streaming. This strategy is unprecedented for Netflix, which typically favors a direct-to-streaming approach. The tentative plan includes an IMAX rollout across 2000+ screens, potentially more depending on exhibitor cooperation.
The initiative began when Greta Gerwig approached IMAX CEO Rich Gelfond, expressing her desire for a theatrical release given the grand scope of her ‘Narnia' adaptation. Gerwig signed on to direct ‘Narnia' in late 2022, before the release of her blockbuster hit ‘Barbie.' Despite initial reservations about Netflix's streaming model, Gerwig's vision for ‘Narnia' necessitated a larger-than-life presentation.
The film's production is slated to begin in Q2 of the following year, aiming for a Thanksgiving 2026 release. This move could set a precedent for other filmmakers, with speculation that Daniel Craig and Rian Johnson might leverage this strategy for ‘Knives Out 3.'
Netflix co-CEO Ted Sarandos has historically resisted traditional theatrical windows, as seen with Martin Scorsese's ‘The Irishman,' which had a limited three-week theatrical run. The same approach might apply to ‘Narnia,' with Netflix potentially withholding box office numbers post-release.
Gerwig's ‘Narnia' promises a fresh take on C.S. Lewis's beloved series, blending her unique directorial style with the epic fantasy elements that fans adore. The theatrical release aims to enhance the film's visual and emotional impact, offering audiences an immersive experience.
The collaboration between Netflix and IMAX for Greta Gerwig's ‘Narnia' represents a bold shift in distribution strategy, potentially paving the way for future Netflix releases. As anticipation builds, this innovative approach could redefine how streaming giants and theaters coexist, offering audiences the best of both worlds.
Greta Gerwig's decision to push for a theatrical release of ‘Narnia' is both ambitious and commendable. Given her success with ‘Barbie,' it's clear she understands the importance of a grand cinematic experience. This move not only honors the epic nature of the ‘Narnia' series but also challenges Netflix's traditional model, potentially setting a new standard for high-profile releases. The six-week window between theatrical and streaming releases is a bold experiment that could benefit both the film industry and audiences. Overall, this collaboration holds great promise for delivering an unforgettable adaptation of a cherished classic.
Do you think Netflix's collaboration with IMAX for ‘Narnia' could influence future streaming and theatrical release strategies? Why or why not?
