Who says moviegoing is dying? The summer of 2024 has delivered a major surprise: “Twisters” is emerging as the unexpected hit of the season. Just days ago, industry experts were projecting a modest $40M opening, but the film is now on track to potentially double those numbers, aiming for a whopping $80M total for its three-day debut. Even a conservative estimate places it at $75M, making it a major success story.
Directed by “Minari” filmmaker Lee Isaac Chung, “Twisters” is drawing massive crowds, particularly from middle America. Despite receiving only passable reviews from critics, the film has resonated with audiences, earning an impressive A- CinemaScore and 4 1/2 stars on PostTrak. It's clear that viewers are connecting with the film on a level that transcends critical reception.
One of the standout elements contributing to this success is the fresh star power of Glen Powell, who recently enjoyed success with the holiday hit “Anyone But You.” His performance in “Twisters” is being hailed as a significant factor in attracting audiences. Powell's rising star status is certainly one to watch in the coming years.
“Twisters” has also benefited from its apolitical stance. According to Deadline, the film's lack of commentary on climate change has made it particularly appealing to red state audiences, who have turned out in droves. This strategic choice appears to have paid off, helping the film tap into a wider demographic that feels underserved by current cinematic offerings.
The film's release comes just a week before the highly anticipated “Deadpool & Wolverine” hits theaters, making its box office performance even more remarkable. If “Twisters” can maintain its momentum, it could signal a shift in the types of films that draw large audiences in today's market.
Overall, “Twisters” is proving that there's still a strong appetite for big-screen entertainment. Its unexpected success is a testament to the power of star appeal and strategic storytelling that resonates with diverse audiences. As we move further into the summer movie season, it will be interesting to see how other films stack up against this unexpected juggernaut.
