The story follows an old school arcade style bad guy named Ralph, who is a 9 feet tall, 640 pound character that lives in a pile of garbage. His job in the video game is to destroy cities that will only to be built back up again by the good guy with a magic hammer named Felix. Ralph is jealous of all the attention that Felix gets because he is the hero. Ralph goes on an adventure around the arcade he lives in, jumping from game to game looking for a way to prove that he can be a good guy and a hero. Of course, he just doesn’t fit in with any of the games. Ralph isn’t content with his fate of being a villain. Some of the games he jumps in on are a Halo type video game and a game called Sugar Rush, which poses a threat to the arcade in which Ralph resides.