Swedish commercial/video director Adam Berg was at one point attached to direct the Deadpool movie for Fox as a result of his work on Carousel, a commercial he directed which took home the Cannes Lions International Advertising prize.
Now comes word that the freeze-frame short earned him the respect of Universal Pictures to direct the big-screen remake of David Cronenberg’s 1983 masterpiece Videodrome (You know, a lowly cable TV operator begins to see his life and the future of media spin out of control in a very unusual fashion when he acquires a new kind of programming for his station).
However, another first timer, Tim Miller, got the job, but Deadpool has been stuck in development hell for years now.
On the other hand Universal has been developing a remake of Videodrome since at least 2009 and all we knew is that Ehren Kruger had been engaged to write the new script, which would apparently update the film’s original premise to include nano-technology and blow it up into a large-scale sci-fi action thriller.
Well, I don’t know, but Berg certainly seems to have a knack for using compelling visuals to tell a story and the irony of a commercials director helming a film about the consuming power of TV is also quite sweet; yes, he also directed a short film, IN, that won first prize at 2011 Gothenburg Film Festival.
It’s still fairly early, so have a look at Berg’s Carousel below as well as original Videodrome TV scene and make up your own mind.