Movie News
Dr Pepper and Stan Lee Salute Iron Man 2 in New Campaign
Dr Pepper is thrilled to be working with Marvel and Stan Lee in support of Iron Man 2. Our fans are their fans and it’s an ideal matchsaid Tony Jacobs, vice president of marketing for Dr Pepper. Dr Pepper is also offering fans a chance to win an unrivaled multimedia laboratory that would make even Tony Stark jealous: an LG gift card valued at $4,750, an LG mobile phone, Microsoft Xbox 360 console and accessories, and other prizes. Fans can enter codes from specially marked Dr Pepper products at DrPepper.com, or by texting the code to “PEPPER” (737737) for a chance to win. Everyone who enters will receive a free Marvel Digital Comic 1 Month Subscription or an Xbox LIVE® Premium Theme. The game ends June 30, 2010, and Codes must be entered by July 31, 2010. In addition to the contest, an integrated marketing campaign includes Iron Man collectible Dr Pepper cans and national television, radio and online advertising developed by Deutsch LA. Iron Man 2 opens nationwide May 7. Video: