The fan-produced clips will relate to an exciting scene in the film, in which the citizens of the LEGO universe rally to prevent an unspeakable disaster. They do this by quickly disassembling the elements of their environments, brick by brick, and rebuilding them into fantastic and fun hybrid vehicles and tools—the stranger and more innovative, the better, like rocket/dragons or butterfly/speedboats—to take part in an epic battle. Using only Lego bricks and non-licensed Lego minifigures, contestants will select a character and set their action sequence in one of their favorite Lego worlds, such as Lego City, Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their Lego designs, they will upload the video to YouTube, and bookmark it on the rebrick.com Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most “Likes” will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of The Lego Movie.And here’s the official synopsis:
The film, the first-ever full length theatrical LEGO movie, follows Emmet, an ordinary, rules-following, perfectly average LEGOminifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.