The Weinstein Company announced today that ABC has refused to broadcast the commercial spot for its new comedy Our Idiot Brother
, unless TWC makes specified cuts. The ad is already airing in its current form on other broadcast and cable networks. The action has prompted TWC to cut a new red band trailer for the film.
Commented TWC Co-Chairman Harvey Weinstein,
“We’d like to dedicate our new red band trailer for Our Idiot Brother to censorship everywhere. Enjoy!!”
An ensemble comedy about three sisters and an incurably optimistic sibling, Our Idiot Brother
was a breakout hit at the 2011 Sundance Film Festival. It is directed by Jesse Peretz
and stars Paul Rudd, Elizabeth Banks, Zooey Deschanel, Emily Mortimer, Steve Coogan, Hugh Dancy, Kathryn Hahn, Rashida Jones, Shirley Knight, T.J. Miller
and Adam Scott
. The screenplay is by Evgenia Peretz and David Schisgall.
Every family has one: the sibling who is always just a little bit behind the curve when it comes to getting his life together. For sisters Liz (Emily Mortimer), Miranda (Elizabeth Banks) and Natalie (Zooey Deschanel), that person is their perennially upbeat brother Ned (Paul Rudd), an erstwhile organic farmer whose willingness to rely on the honesty of mankind is a less-than-optimum strategy for a tidy, trouble-free existence. Ned may be utterly lacking in common sense, but he is their brother and so, after his girlfriend dumps him and boots him off the farm, his sisters once again come to his rescue. As Liz, Miranda and Natalie each take a turn at housing Ned, their brother’s unfailing commitment to honesty creates more than a few messes in their comfortable routines. But as each of their lives begins to unravel, Ned’s family comes to realize that maybe, in believing and trusting the people around him; Ned isn’t such an idiot after all.
Our Idiot Brother,
premiered earlier this year at the Sundance Film Festival, will open in theaters on August 26th, 2011.
Let us know what you think in the comments…
The banned television spot:
and the new restricted trailer [source: Moviefone