Picture this: a grand hall in London's Natural History Museum, dinosaur skeletons looming overhead, gothic arches casting long shadows, and the cast of Wednesday Season 2 strutting their stuff in outfits that scream Addams Family chic. On July 28, 2025, this wasn't just a photoshoot—it was a statement. The “Doom Tour” kicked off with a portrait photoshoot that's as hauntingly stylish as the show itself, and I'm here for it.
A Gothic Backdrop for a Macabre Cast
The Natural History Museum, with its towering dinosaur bones and Victorian grandeur, is practically a character in its own right. It's the kind of place where you half-expect Wednesday Addams to waltz in, cello in tow, ready to unravel a mystery. On July 28, 2025, the Wednesday Season 2 cast—led by the inimitable Jenna Ortega—gathered for a portrait photoshoot that was equal parts eerie and elegant. The images are a feast for the eyes: one cast member sports a black leather ensemble with a voluminous jacket, another poses with a severed hand on their shoulder (hello, Thing!), and others lounge on ornate staircases lit by flickering candles.
The fashion choices are a love letter to the Addams Family's aesthetic—think avant-garde meets gothic, with a dash of rebellion. One actor rocks a checkered suit with a black tie, exuding confidence, while another channels high fashion in a white suit paired with a netted hat. The setting, with its intricate stonework and prehistoric relics, mirrors the show's blend of history, mystery, and the supernatural. It's no coincidence that Netflix chose this venue to launch the “Doom Tour,” a global promotional campaign that's as delightfully dreadful as the series itself.




The Doom Tour: A Global Celebration of Wednesday
The “Doom Tour” is Netflix's way of saying, “We know you're obsessed with Wednesday, and we're going to make you love it even more.” This global promotional campaign is taking the cast to cities like London, Paris, Seoul, and Sydney, with fan events designed to immerse audiences in the world of Nevermore Academy. The tour kicked off with the Natural History Museum photoshoot, setting the tone for what's to come: a series of “woeful” experiences that include chilling performances, in-world activations, and, in Sydney, a full-blown “Wednesday Island” event on August 16, 2025.
The Sydney stop, hosted on Cockatoo Island, promises to transform the location into a gothic playground. Fans can explore a replica of Nevermore Academy, visit a “Doll House” (enter if you dare), and sip cocktails at the “Dead Lounge.” Performances by artists like Peach PRC and ŪLA will add to the eerie atmosphere, and there's even a “grave surprise” in store, according to Netflix. Fans can register for tickets starting July 23, 2025, at www.wednesdayisland.com.au. The tour's social media handle, @wednesdaynetflix, is already buzzing with behind-the-scenes content, and the hashtag #DoomTour is trending among fans eager to follow the cast's global misadventures.
What's Next for Wednesday Season 2?
Wednesday Season 2 is set to premiere on August 6, 2025, with Part 1, followed by Part 2 on September 3, 2025. Showrunners Alfred Gough and Miles Millar have promised a darker, more complex season, with Wednesday navigating treacherous relationships and new mysteries at Nevermore Academy. “Wednesday definitely has to navigate a lot of relationships in Season 2, primarily with her mother and with Enid,” Millar told Tudum. “She discovers that those relationships are treacherous and it's not easygoing.” The official synopsis hints at “fresh foes and woes,” suggesting that Jenna Ortega's Wednesday will face challenges that test her razor-sharp wit and unyielding resolve.
The photoshoot itself offers clues about the season's tone. The severed hand prop, the gothic fashion, and the museum's blend of science and history all point to a story that delves deeper into the supernatural and the outcast. Fans on platforms like Reddit are buzzing with excitement, though some have grumbled about the split-season release, worrying it might disrupt the narrative flow. Still, the anticipation is palpable, and the “Doom Tour” is only fueling the hype.




Why This Matters
Wednesday isn't just a show—it's a cultural juggernaut. As Netflix's most popular English-language series, it's captured the imaginations of audiences worldwide with its blend of horror, humor, and coming-of-age drama. Jenna Ortega's performance as Wednesday Addams is a masterclass in balancing deadpan delivery with emotional depth, and the ensemble cast—including Emma Myers, Catherine Zeta-Jones, and newcomers like Steve Buscemi—brings the Addams Family universe to life in a way that feels both nostalgic and fresh.
The choice of the Natural History Museum for the photoshoot is a stroke of genius. It's a place where life and death coexist, where the past is preserved in stone and bone. It's a fitting metaphor for Wednesday, a show that explores the tension between the normal and the outcast, the natural and the supernatural. The portrait photoshoot, with its bold fashion and eerie props, captures this duality perfectly.
As someone who's spent years dissecting horror and sci-fi, I'm drawn to stories that push boundaries, and Wednesday does just that. It's a love letter to the Addams Family legacy while carving out its own space in the cultural zeitgeist. The “Doom Tour” and its accompanying photoshoot are more than just promotional stunts—they're a celebration of a show that's redefined what a genre series can be.
A Personal Reflection
I'll admit, I'm a bit cynical about promotional tours. They can feel like overblown marketing ploys, more style than substance. But there's something about the “Doom Tour” that feels different. Maybe it's the way Netflix has leaned into the show's quirky, macabre spirit, or maybe it's the sheer star power of Jenna Ortega, who's quickly becoming one of Hollywood's most compelling young talents. Either way, I'm intrigued. I've been to enough film festivals—Sundance, Cannes, TIFF—to know when a project has that special spark, and Wednesday has it in spades.
The photoshoot images remind me of the first time I saw The Addams Family as a kid, marveling at its blend of creepy and kooky. There's a nostalgia here, but it's not lazy. It's a reinvention, a reminder that great stories can evolve while staying true to their roots. And honestly, who doesn't want to see a severed hand photobombed into a high-fashion shoot?





Join the Fandom
So, what's next? Mark your calendars for August 6, 2025, when Wednesday Season 2 Part 1 drops on Netflix, followed by Part 2 on September 3, 2025. If you're in Sydney, don't miss the “Wednesday Island” event on August 16—it's bound to be a gothic extravaganza. Follow @wednesdaynetflix for updates, and share your thoughts in the comments below. Are you excited for the new season? What do you make of the “Doom Tour” photoshoot? Let's get the conversation started.
