Coca Cola's Polar Bears are back thanks to the legendary film director Ridley Scott, who was so kind to give us another interesting look at (probably) the cutest family of polar bears in the world. In other words, we have a 6-minute feature film directed by Ridley Scott and produced by him and his late brother, Tony Scott, and yes – we definitely recommend you to check it out!
Coca-Cola has collaborated with legendary film director Ridley Scott to create a special extended 6 minute edition to introduce and give consumers an opportunity to engage with the polar bear family.
[youtube]http://www.youtube.com/watch?v=WtxJft7B2ts[/youtube]
The Polar Bears tells the story of the bear family that has appeared in Coke commercials since the company's Always Coca-Cola campaign kicked off in 1993.
As you're about to see, the film goes through the family's struggles and joys within an important period for the Father Polar Bear, and all that will help the family members realize their love for one another, bringing the family closer and reuniting them.
Let's celebrate togetherness this winter – let us know what you think!
