Magnolia Pictures has released the first trailer for the documentary adaptation of the bestselling nonfiction book series Freakonomics.The trailer is headed up by a supergroup of documentary filmmakers including Alex Gibney (Taxi to the Dark Side, Enron: The Smartest Guys in the Room), Rachel Grady and Heidi Ewing (Jesus Camp), Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight), Seth Gordon (The King of Kong).
Alex Gibney delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki, who brought us the unforgettably powerful Why We Fight, investigates an unsettling theory to explain why crime rates dramatically dropped in the early ’90s. Seth Gordon weaves the pieces together with brisk interludes, providing context and commentary from the authors. Freakonomics exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.
The doc stars Zoe Sloane, Sammuel Soifer, Adesuwa Addy Iyare, Jade Viggiano, Greg Crowe, Jalani McNair, Carl Alleyne, Andrew Greiche.
Freakonomics will premiere On Demand, Apple iTunes, Xbox Live, Playstation, Amazon and Vudu on September 3rd; it hits theaters a month later on October 1st.