If movies, expensive hotels, and hobnobbing with celebrities are your kind of thing, then this new marketing drive from my favorite beer, Stella Artois, will be right up your alley.
Stella is giving away VIP tickets for you and a friend to attend the Cannes Film Festival 2010 for 2 days.The prize includes business class travel from the winner’s nearest airport, a helicopter transfer from the airport, a luxury hotel stay, entry to a VIP screening event as well as entrance to the after-party.
Jacques d’Azur – Back Story
French film producer/director and quintessential playboy Jacques D’Azur has reportedly disappeared while vacationing in the South Pacific. Jacques set sail on his yacht ‘Bridgette et Anna’ off Tahiti. After brief radio contact, there has been no further signs of Jacques or his yacht.
Jacques D’Azur has been a fixture in the French film world for over 30 years, and is well known for his lavish lifestyle and parties during the Festival De Cannes. D’Azur, The King of Cannes, is a fictional character, meant to depict the lifestyle of the Festival and we’re hoping you can help us find his heir.
With his last will, D’Azur indicated an heir to his lavish weekend at the Cannes Film Festival, but the name of the rightful heir on the will is illegible. An extensive search is under way to find the rightful heir to take Jacques’ place at this year’s Festival.
Contest
The campaign was launched to give someone a chance to live the extravagant life of Jacques at this year’s Cannes. Everything begins with video reading of the will combined with Facebook integration as the official call for would be successors.
Entry/ Interactive Video: www.stellaartois.com
Jacques on Facebook: http://www.facebook.com/JacquesdAzur
New Video of Jaqcues: http://www.youtube.com/watch?v=WPZMvqYcHGo
Prize
Prize (1): Trip for winner and one (1) guest to attend the Festival de Cannes in France. Trip consists of round-trip first-class air transportation for two (2) (from gateway city nearest winner’s home), five star double-occupancy hotel accommodations for two (2) nights, transportation to/from winners home to the airport and to/from airport to the hotel, a personally tailored suit or dress for the winner, two (2) entertainment activities for winner and guest, one (1) prize bag with Stella Artois merchandise , two (2) tickets to an opening or closing gala at the Palm D’or Awards, exclusive VIP film festival screenings and all inclusive meals and beverages. Travel must be completed between May 12, 2010 and May 23, 2010.
In Memory Of Jacques d’Azur, Legend and King of Cannes, 1939-2010
[youtube]http://www.youtube.com/watch?v=WPZMvqYcHGo&feature=player_embedded[/youtube]
