“This Trailer Will Blue You Away—And Not in a Good Way”
The second trailer for Smurfs (2025) opens with a pun so bad it hurts: “Get ready for an adventure that will blue you way.” Oyy indeed. Paramount's reboot of the little blue creatures is either a masterclass in absurdist camp or a desperate cash grab—there's no in-between.
The Unfunny Elephant in the Room
Let's be real: This trailer isn't trying to win over critics. With South Park writer Pam Brady penning the script, you'd expect sharp satire—but instead, we get James Corden's Smurf voice and Nick Offerman's deadpan wizard. The jokes land like a soggy mushroom in Smurf Village.
Yet, maybe that's the point? The Smurfs franchise has always been a bizarre mix of saccharine charm and surreal weirdness. The 2011 live-action films were critically panned but made bank. This time, with Rihanna as Smurfette and John Goodman as Papa Smurf, the star power might be the only saving grace.
A Deep Dive Into Smurf Fatigue
Hollywood's obsession with reboots isn't new, but Smurfs feels especially tired. Compare it to The Super Mario Bros. Movie—another nostalgia-driven IP that leaned into its ridiculousness and won audiences over. But Smurfs lacks that self-aware charm. Instead, it's banking on:
- A stacked (but wasted?) voice cast
- A “save the universe” plot that's been done to death
- Puns so bad they loop back to being… art?
Who Is This For?
Kids might giggle at the slapstick, and parents might groan along. But for anyone hoping for Shrek-level wit (director Chris Miller co-helmed Puss in Boots, after all), this trailer suggests another forgettable CGI romp.
If you love so-bad-it's-good cinema, mark your calendar for July 18, 2025. Otherwise? Smurf your way to another movie.
